Looks like Google updated Pagerank in some or most of their datacenters this week.  Just for fun, I checked a handful of my sites and guess what…THEY ALL LOST PR!  Whoopty Frickin Doo.  WHO CARES about pagerank anymore?

PR is not a valid representation of the well being or even popularity of a site and maybe it never really was.  I completely understand Google’s interest in finding some kind of “rating” system to rank websites, and while I don’t profess to understand 100 percent, how to increase your site’s pagerank, generally increased link building, increased traffic will give you a bump in PR.  I have a couple sites that have increased traffic by thousands per month, as well as good, relevant backlinks by the thousands, and they dropped in PR.

It’s not a game I even care to play anymore, to be honest.  I know, people still like to brag about how theirs is “bigger” than yours…but the only people who really care about PR now is the high dollar directory mongers who charge $49.95 for a yearly link on their PR5 directory.  Never mind the fact that the page your link appears on is PR1.

Do yourself a favor…forget about PR and just make a site that people want to visit and you’ll have loads of quality traffic and eventually a site that you can make money from and be proud of at the same time.